Marketing Analytics Specialist 100% (f/m/d)

As Marketing Analytics Specialist, you turn data into actionable insights that optimize customer journeys and marketing impact. You will work within Brand & Marketing to measure performance across digital and offline channels and drive data-driven improvements. You’ll build dashboards and automated reports, align KPIs with stakeholders, and support experimentation. This role offers the chance to shape measurement capabilities and support senior leadership with clear, practical recommendations.

• Analyze customer journeys across digital touchpoints to identify trends and optimization opportunities
• Monitor marketing touchpoints and provide actionable recommendations to improve engagement and conversions
• Create recurring reports and dashboards using Adobe Analytics, BigQuery, and related sources
• Consolidate data from multiple marketing channels to form a holistic view of performance
• Translate datasets into business recommendations for operational teams, marketing stakeholders, and leadership
• Support data validation and A/B testing activities
• Define KPIs, measurement approaches, and reporting requirements with stakeholders
• Serve as first-level analytics tool and dashboard support for Tableau, Power BI, and Adobe

• 2-3 years of experience in marketing analytics or a similar analytical role
• Experience analyzing marketing performance across digital and offline channels
• Dashboard development and data visualization with Tableau and Power BI
• SQL proficiency; experience with Adobe Analytics and BigQuery
• Python is a plus; understanding of marketing objectives, funnels, and journey analytics
• Familiarity with AI-powered analytics, automation, and self-service reporting is an advantage
• Experience with Scrum methodology and Jira
• Clear communication of analytical findings in German and English

• curious and eager to learn
• passion for data and marketing performance
• structured and detail-oriented
• Tableau
• Power BI
• Adobe Analytics